Member logs in
The returning member enters through your hotel’s existing member area.
Returning Member Assistant
More returning members book direct
Turn the member relationships you already have into more repeat direct bookings.
The Returning Member Assistant recognises members, draws on the information your hotel already holds about them and engages in a more relevant way. It helps members feel looked after and moves them smoothly to your hotel’s booking page.
RecognitionKnown at the door, known online
Returning members
More members book direct again
A member planning another stay is the least expensive direct booking your hotel can win.
The Returning Member Assistant recognises the member and uses the information your hotel makes available to create a more relevant booking experience, guided by your own member strategy.
From recognition to repeat direct booking
A clear path through your member area to booking
Member recognised
The assistant recognises the member and the information your hotel already makes available.
Relevant engagement
The assistant engages with the member using the available information and your hotel’s approved member strategy.
Booking completed
The member completes the direct booking on your hotel’s existing booking page.
Key numbers
What you can track once it is live
These are among the numbers that move once returning members are recognised and engaged. Your hotel will track more alongside them.
- ✓Member direct bookings
- ✓Member booking frequency
- ✓Member booking value
Questions hotel owners ask
What hotels need to know about the Returning Member Assistant
How does the Returning Member Assistant recognise a member?
The member logs in through your existing member area. The assistant uses the recognition and information your hotel makes available within that environment.
What member information does the assistant use?
It uses only the information your hotel makes available for the agreed member experience and commercial strategy.
Does it replace our member area or booking engine?
No. Your member area and booking page remain in place. The assistant works alongside them.
How does the engagement follow our commercial strategy?
Before launch, hotel management and StAIyz define the member recognition, available information, booking knowledge, commercial rules, approved direct-booking perks and member strategy that guide the assistant.
Where is the repeat booking completed?
The member completes the direct booking on your existing booking page.
What results can we measure?
Hotels most commonly track member direct bookings, member booking frequency and member booking value.