Visitor arrives
The visitor reaches your hotel website with an interest in staying and questions that may affect the booking decision.
Direct Booking Assistant
More website visitors book direct
Turn the interest already reaching your hotel website into more direct bookings.
The Direct Booking Assistant responds like experienced reservation staff who understand what visitors mean, what they need to decide and where they are trying to get to. It provides relevant answers and practical guidance, then moves visitors smoothly to your hotel’s booking page.
Time to live15 business days
Website visitors
Booking interest already exists on your website
Before booking, a visitor may want to know how the rooms differ, what is included, or why to book with you rather than through an agent.
The Direct Booking Assistant answers those questions while the interest is still active, applying your hotel’s own booking knowledge, reservation policies and commercial strategy.
From interest to direct booking
A clear path to your hotel’s booking page
Assistant engages
The Direct Booking Assistant provides relevant answers and practical guidance based on your hotel’s approved booking knowledge and commercial approach.
Visitor moves to booking
Once the visitor is ready, the assistant takes them to your hotel’s existing booking page.
Booking is completed
The visitor completes the direct booking through your hotel’s booking process.
Key numbers
What you can track once it is live
These are among the numbers that move once the Direct Booking Assistant is answering on your website. Your hotel will track more alongside them.
- ✓Website conversion rate
- ✓Direct booking share
- ✓Direct booking revenue
Questions hotel owners ask
What hotels need to know about the Direct Booking Assistant
Does the Direct Booking Assistant replace our booking engine?
No. It guides visitors to your existing booking page, where the direct booking is completed through your hotel’s existing booking process.
How does it know what to tell visitors?
It uses the booking knowledge, reservation policies, commercial rules, approved direct-booking perks and room strategy agreed with hotel management before launch.
What happens when a visitor asks for something outside what we offer?
The assistant follows your hotel’s predefined commercial approach. You decide in advance how the assistant responds, what alternatives may be offered and which approved benefits may help the visitor continue towards booking.
Does the assistant need to ask our staff before answering?
It operates within the approved knowledge and commercial boundaries agreed before launch, and responds whenever a visitor arrives.
Where is the booking completed?
The booking is completed on your existing booking page.
Who owns our interaction data and booking knowledge?
Your hotel retains ownership of its data, bookings and booking knowledge.